Allstate Partners with LA28 Games and Team USA in Major Sports Sponsorship Expansion

Allstate has officially signed on as a Founding Partner of the LA28 Olympic and Paralympic Games and is named the Official Home and Auto Insurance Partner of Team USA. The deal builds on the insurer’s 20-plus years of backing college athletics and includes a collaboration with NBCUniversal to support multiplatform coverage of the 2028 Los Angeles Games.

• Support for Team USA: Allstate’s partnership will directly assist U.S. Olympic and Paralympic athletes with the resources required to train and compete globally.

• Broadened Sports Legacy: The move builds on Allstate’s long-running initiatives, such as the Good Hands Field Goal Nets program and the Allstate Good Works Team, which recognise leadership and provide college scholarships.

• NBCUniversal Coverage: Allstate will partner with NBCUniversal across its media platforms to highlight athlete stories and game coverage leading up to LA28.

Executive Insights

“Supporting Team USA and LA28 is a natural extension of our commitment and of Allstate’s purpose: protecting people, strengthening communities and helping them achieve their hopes and dreams.”

 Elizabeth Brady, Allstate EVP and Chief Marketing, Customer and Communications Officer

“Allstate’s support will help Team USA athletes access the resources they need to train and compete at the highest level, while also helping to inspire the next generation of Olympians and Paralympians.”

—Sarah Hirshland, CEO of the U.S. Olympic & Paralympic Committee

“As we welcome new partners who believe in what these Games can do for Los Angeles and the country, we’re that much closer to delivering a Games this city and this country can be proud of.”

— Reynold Hoover, CEO of LA28