The brick-built toy world shifted on its axis in early 2025 when Lego finally secured the Pokémon license, ending MEGA’s decade-long monopoly. For years, fans had dreamed of a “Lego-quality” Pikachu, but now that the first images of Set 72152: Pikachu and Poké Ball have arrived, the conversation has shifted from “finally” to “how much?”
With a price tag of $199.99, the Lego version is four times the price of the $50 Mega Jumbo Pikachu released in 2022. As pre-orders sell out ahead of the February 27, 2026 launch, we have to ask: is the “Lego Tax” justified, or is this a case of brand name over value?